Hi, I'm Simon Demarmels.
Over the past years, I've worked with scale-ups and SMEs on fundraising, M&A, commercial DD's, and various other strategic projects. Over time, my focus has shifted from highly scalable software businesses to science-based and technically complex ones. These are companies built on substantial R&D, long development cycles, and complex commercialization pathways. As a result, translating their progress into something investors can value is not always straightforward.
This gap between real, tangible progress and something investors can confidently underwrite is what led to the creation of Evolute.
In practice, that has meant working closely with teams to understand and clarify what actually drives value in their business, and making the calls that follow. This includes positioning the company, deciding what to prioritise and what to abandon, grounding that in financial reality, and building an equity story and capital strategy that reflects the opportunity ahead.
Building Evolute itself has been a version of the same exercise. Setting strategy, defining market positioning, shaping client engagement, and executing commercially and in projects. Where all outcomes carry direct financial and reputational consequences.
Most of the time, the work is less about applying a predefined playbook and more about structured experimentation, disciplined execution, and exercising judgment under uncertainty. That is where I tend to do my best work.